In addition to founding Twisted Sister, a world-famous heavy metal band that has sold more than 20 million records worldwide, Jay Jay French is one of the top entrepreneurs in entertainment. After taking over as manager in the 70s, French developed Twisted Sister into the most heavily licensed heavy metal band in history.
Part business book, part memoir, Twisted Business is an unexpected, inspiring, whirlwind story of transformation and redemption. Twisted Business follows French's adventure-filled life—from growing up in New York City in the sixties, to working as a drug dealer and struggling as an addict before quitting cold-turkey, and finally, to creating and cultivating Twisted Sister and turning it into one of the most successful brands in the world.
Together with his mentor, Steve Farber, a best-selling author and one of the world's top leadership and management experts, French offers unique, hard-earned tips and advice from his nearly fifty years as a musician, music business manager, and entrepreneur. French shows how anyone can create their own brand, grow a successful business, reinvent themselves, or simply find success in what they love to do. Entertaining, provocative, funny, and informative, this book is the trip of a lifetime and a treasured guide for entrepreneurs, business people, and music fans alike.
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Steve Farber, the president of Extreme Leadership, is a leadership consultant and speaker, and the author of the national bestseller The Radical Leap, and The Radical Edge. He lives in San Diego, California.
Tim Campbell, winner of AudioFile Earphones Awards, is a narrator and actor based in Los Angeles, California. He studied at the University of California and earned a BA in music and theater and a certification from the prestigious Great Books program at Pepperdine University, where he graduated magna cum laude. He is also a classically trained singer and performs regularly with the Los Angeles Master Chorale and Los Angeles Opera Chorus, as well as on studio soundtracks for film and television.