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True Story: How to Combine Story and Action to Transform Your Business Audiobook
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Publisher Description
Today’s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
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“In an age where just communicating your brand isn’t enough, Ty Montague has given businesses a way to think about brand building from the bottom up. True Story outlines a four-step process to discover your company’s unique story and then explains how to fold that story into every action you take. An essential guide for any company looking to grow its business.”
— Danielle Tiedt, CMO, YouTube
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“Gone are the days when marketers can simply tell people what a brand stands for. More than ever, consumers demand authenticity and transparency. True Story is an insightful and compelling review of what it takes to build brands and businesses today.”
— Roo Rogers, coauthor, What’s Mine Is Yours -
“Unlike so many books that simply collect case studies that you can’t apply to your own situation, Ty Montague’s book provides a blueprint and a road map for putting these insights into action. The power to uncover your own brand narrative—and live it—is in your hands right now.”
— David Webster, general manager, marketing strategy, Microsoft Corporation -
“The power of ‘storydoing’ shouldn’t be underestimated. If you consistently define your brand through action, your brand will take vivid shape in every consumer’s mind. Ty Montague has done a great job creating a path that any company can use to reach its goals.”
— Peter Sachse, chief stores officer, Macy’s
Awards
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Winner of the AudioFile Earphones Award
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About Ty Montague
Ty Montague is a founder of co:collective, a consultancy that helps clients develop their strategy and brand story using the principles of storydoing. The framework and several of the cases presented in True Story are based on what co:collective does for businesses of all sizes. Ty’s work helping companies transform themselves has been featured in a cover story in Fast Company magazine. He is a frequent speaker and guest lecturer on creativity and innovation at leading business schools, including the Wharton School, NYU Stern School of Business, and Columbia Business School. He has been named one of the top ten creative minds in business by Fast Company.
About Sean Runnette
Sean Runnette, an Earphones Award–winning narrator, has also directed and produced more than two hundred audiobooks, including several Audie Award winners. He is a member of the American Repertory Theater company and has toured the United States and internationally with ART and Mabou Mines. His television and film appearances include Two If by Sea, Cop Land, Sex and the City, Law & Order, the award-winning film Easter, and numerous commercials.