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Download The Wide Lens: A New Strategy for Innovation Audiobook

Extended Audio Sample The Wide Lens: A New Strategy for Innovation, by Ron Adner Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Ron Adner Narrator: Walter Dixon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.

In  The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

The Wide Lens will change the way you see, the way you think—and the way you win. Download and start listening now!


Quotes & Awards

  • The Wide Lens offers readers a guide to get to the bigger picture and expands critical thinking to find the possible problems and issues that can destroy the prospects of innovative products and services.”

    New York Journal of Books

  • “Adner’s evaluation of the early-mover advantage as compared to the ecosystem, and his discussion of Adoption Chains…are but two of the book’s many gems. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.”

    Publishers Weekly

  • “A valuable perspective on how to innovate successfully in an interdependent world…Essential reading for innovators.”

    Kirkus Reviews

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