Download The Wide Lens: A New Strategy for Innovation Audiobook

The Wide Lens: A New Strategy for Innovation Audiobook, by Ron Adner Extended Sample Click for printable size audiobook cover
Author: Ron Adner Narrator: Walter Dixon Publisher: Recorded Books: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2012 ISBN: 9781469000305
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How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.

In  The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

The Wide Lens will change the way you see, the way you think—and the way you win. Download and start listening now!


Quotes & Awards

  • The Wide Lens offers readers a guide to get to the bigger picture and expands critical thinking to find the possible problems and issues that can destroy the prospects of innovative products and services.”

    New York Journal of Books

  • “Adner’s evaluation of the early-mover advantage as compared to the ecosystem, and his discussion of Adoption Chains…are but two of the book’s many gems. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.”

    Publishers Weekly

  • “A valuable perspective on how to innovate successfully in an interdependent world…Essential reading for innovators.”

    Kirkus Reviews

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About the Author

Ron Adner has spent the last decade studying the root cause of innovation success and failure. An award-winning professor of strategy at the Tuck School of Business at Dartmouth College, he is a speaker and consultant to companies around the world. His writing has appeared in the Wall Street JournalFinancial Times, Forbes, and the Harvard Business Review.

About the Narrator

Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.