Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
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Uri Gneezy was born and raised in Israel, where he learned applied game theory firsthand in the streets of Tel Aviv. He is the Epstein/Atkinson Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at the University of California, San Diego.
Eric Jason Martin is an Earphones Award–winning narrator. He has narrated many dozens of audiobooks in fiction and nonfiction. He is also the host and producer of the award-winning This American Wife, a popular podcast, and now web series, that features original comedy and stories, as well as interviews with authors such as Robert Greene and Amy Tan.