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Extended Audio Sample The Whuffie Factor: Using the Power of Social Networks to Build Your Business, by Tara Hunt Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (153 ratings) (rate this audio book) Author: Tara Hunt Narrator: Karen White Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it?

While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let’s throw a bunch of money at it. To which Tara Hunt says, “Stop! Money isn’t the capital of choice in online communities; it is whuffie—social capital—and how to raise it is the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam—met with negative reactions and a loss of social capital.

The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Hendry | 1/9/2014

    " This a good book on how to build social capital through social-networking sites & on-line communities. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Hartono Rakiman | 1/8/2014

    " I just learned how to practice javanese saying "Sugih tanpa bandha" - rich without things. Since your best friend willing to provide anything you want, as fruit of you good deed in the past! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Kathleen Rainwater | 1/8/2014

    " A step by step guide to building social capital or "whuffie" via Web 2.0 tools such as Facebook, Twitter, LinkedIn, Flickr and other social networking sites. Full of real life examples of how companies have used and abused social media for marketing purposes. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Michelle | 1/6/2014

    " A decent primer on social media best practices for businesspeople who need to get up to speed fast. Not a whole lot of new material for those who've been following the trends from early on, but it is refreshing to sit down and think about this stuff in more than 140 characters. "

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About the Author
Author Tara Hunt

Tara Hunt is a cofounder of Citizen Agency, a community-marketing consulting firm based in San Francisco. She has been cited in such national newspapers as the Wall Street Journal and the New York Times and is well-known in the Web 2.0 technology and start-up worlds for her community marketing experience.