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The Whuffie Factor: Using the Power of Social Networks to Build Your Business Audiobook
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(3.15) - 183 listener ratings
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Publisher Description
Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it?
While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities; it is whuffie—social capital—and how to raise it is the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam—met with negative reactions and a loss of social capital.
The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.
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"Tara has lots of first hand experience of managing communities and fame on the Internet. The book does a good job of showing her approach to customer-centric social network interaction. I especially liked the real-world accounts of companies and people she has worked for. "
— Don (4 out of 5 stars)
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A valuable, illuminating title.
— Publishers Weekly Starred Review
The Whuffie Factor Listener Reviews
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" This a good book on how to build social capital through social-networking sites & on-line communities. "
— Hendry, 1/9/2014 -
" A step by step guide to building social capital or "whuffie" via Web 2.0 tools such as Facebook, Twitter, LinkedIn, Flickr and other social networking sites. Full of real life examples of how companies have used and abused social media for marketing purposes. "
— Kathleen, 1/8/2014 -
" I just learned how to practice javanese saying "Sugih tanpa bandha" - rich without things. Since your best friend willing to provide anything you want, as fruit of you good deed in the past! "
— Hartono, 1/8/2014 -
" A decent primer on social media best practices for businesspeople who need to get up to speed fast. Not a whole lot of new material for those who've been following the trends from early on, but it is refreshing to sit down and think about this stuff in more than 140 characters. "
— Michelle, 1/6/2014 -
" This book has excellent social media marketing information and strategies. I liked it so much, I bought the audiobook so I can listen over and over! "
— Richard, 1/2/2014 -
" Very good. Love the concept of whuffie as described in Tara's book. Worthwhile for reading by digital marketing n00bs and veterans. "
— Kevin, 12/28/2013 -
" A book that could easily have been a chapter. Hunt chose to cover all of social media (as of 3 years ago) from the perspective of the value of reputation, which is not at all wrong, it's just one perspective. Don't take "Whuffie" as the final word. "
— Fred, 12/12/2013 -
" Loved this book! Not a be all end all business book, but an excellent take on the new social plane of the digital landscape and it's importance for business. This book is more an attitude adjustment than a market strategy. With that in mind, I wholeheartedly recommend! "
— Tyler, 12/2/2013 -
" Tara has lots of first hand experience of managing communities and fame on the Internet. The book does a good job of showing her approach to customer-centric social network interaction. I especially liked the real-world accounts of companies and people she has worked for. "
— Don, 11/18/2013 -
" Despite being a bit of a fluffy, flower-power guru book, I would heartily recommend this book for anyone with a business who are thinking of starting with social media. This book contains a lot of valuable lessons on do's and don'ts, backed up with a lot of anecdotes. "
— Linda, 9/5/2013 -
" Lots of good real-world examples for how to do things right! "
— Jodi, 7/30/2013 -
" Adult nonfiction. How to be a more effective social networker. Recommended reading for businesses, organizations, and bloggers. "
— Tracey, 1/6/2013 -
" A bit fluffy, but has good examples of engaging online communities for business and social purposes. "
— Dimitrios, 11/17/2012 -
" The most relevant book I've read this year "
— Kim, 9/21/2012 -
" An enjoyable read if you like social networking or thinking about advertising your business online. Lots of great examples of what having social capital (whuffie) can take you and your business/projects. "
— Daynah, 8/5/2012 -
" I learned so much; and need to get this in my library to re-listen/read it. Many jewels of information for someone who is not savey in the technology that is available to us today..... "
— Susan, 5/3/2012 -
" Pretty basis and redundant for anybody the least bit familiar with social media. Has some good case studies though. "
— Yuri, 6/2/2011 -
" This book has excellent social media marketing information and strategies. I liked it so much, I bought the audiobook so I can listen over and over! "
— Richard, 1/28/2011 -
" I just learned how to practice javanese saying "Sugih tanpa bandha" - rich without things. Since your best friend willing to provide anything you want, as fruit of you good deed in the past! "
— Hartono, 11/29/2010 -
" Tara gives a GREAT overview of how social media is changing the world today through businesses and imagines how else that might affect you and the way you run your own business or organization.<br/><br/>It's a really great read and I recommend it. "
— Adam, 5/19/2010 -
" Lots of good real-world examples for how to do things right! "
— Jodi, 3/24/2010 -
" I learned so much; and need to get this in my library to re-listen/read it. Many jewels of information for someone who is not savey in the technology that is available to us today..... "
— Susan, 2/22/2010 -
" Pretty basis and redundant for anybody the least bit familiar with social media. Has some good case studies though. "
— Yuri, 12/29/2009 -
" Adult nonfiction. How to be a more effective social networker. Recommended reading for businesses, organizations, and bloggers. "
— Tracey, 11/12/2009 -
" This a good book on how to build social capital through social-networking sites & on-line communities. "
— Hendry, 10/3/2009 -
" A decent primer on social media best practices for businesspeople who need to get up to speed fast. Not a whole lot of new material for those who've been following the trends from early on, but it is refreshing to sit down and think about this stuff in more than 140 characters. "
— Michelle, 9/26/2009 -
" The most relevant book I've read this year "
— Kim, 7/2/2009 -
" A bit fluffy, but has good examples of engaging online communities for business and social purposes. "
— Dimitrios, 6/27/2009 -
" Very good. Love the concept of whuffie as described in Tara's book. Worthwhile for reading by digital marketing n00bs and veterans. "
— Kevin, 6/13/2009
About Tara Hunt
Tara Hunt is a cofounder of Citizen Agency, a community-marketing consulting firm based in San Francisco. She has been cited in such national newspapers as the Wall Street Journal and the New York Times and is well-known in the Web 2.0 technology and start-up worlds for her community marketing experience.
About Karen White
Karen White has been narrating audiobooks of all genres since 1999. Honored to be included in AudioFile’s Best Voices, she’s also a four-time Audie Finalist and has earned multiple AudioFile Earphones Awards and Library Journal starred reviews.