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Extended Audio Sample The Whuffie Factor: Using the Power of Social Networks to Build Your Business Audiobook, by Tara Hunt Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (153 ratings) (rate this audio book) Author: Tara Hunt Narrator: Karen White Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: June 2009 ISBN: 9781400182213
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Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it?

While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let’s throw a bunch of money at it. To which Tara Hunt says, “Stop! Money isn’t the capital of choice in online communities; it is whuffie—social capital—and how to raise it is the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam—met with negative reactions and a loss of social capital.

The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Hendry | 1/9/2014

    " This a good book on how to build social capital through social-networking sites & on-line communities. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Hartono Rakiman | 1/8/2014

    " I just learned how to practice javanese saying "Sugih tanpa bandha" - rich without things. Since your best friend willing to provide anything you want, as fruit of you good deed in the past! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kathleen Rainwater | 1/8/2014

    " A step by step guide to building social capital or "whuffie" via Web 2.0 tools such as Facebook, Twitter, LinkedIn, Flickr and other social networking sites. Full of real life examples of how companies have used and abused social media for marketing purposes. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michelle | 1/6/2014

    " A decent primer on social media best practices for businesspeople who need to get up to speed fast. Not a whole lot of new material for those who've been following the trends from early on, but it is refreshing to sit down and think about this stuff in more than 140 characters. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Richard Sparks | 1/2/2014

    " This book has excellent social media marketing information and strategies. I liked it so much, I bought the audiobook so I can listen over and over! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kevin Doohan | 12/28/2013

    " Very good. Love the concept of whuffie as described in Tara's book. Worthwhile for reading by digital marketing n00bs and veterans. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Fred Sampson | 12/12/2013

    " A book that could easily have been a chapter. Hunt chose to cover all of social media (as of 3 years ago) from the perspective of the value of reputation, which is not at all wrong, it's just one perspective. Don't take "Whuffie" as the final word. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tyler Franklin | 12/2/2013

    " Loved this book! Not a be all end all business book, but an excellent take on the new social plane of the digital landscape and it's importance for business. This book is more an attitude adjustment than a market strategy. With that in mind, I wholeheartedly recommend! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Don | 11/18/2013

    " Tara has lots of first hand experience of managing communities and fame on the Internet. The book does a good job of showing her approach to customer-centric social network interaction. I especially liked the real-world accounts of companies and people she has worked for. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Linda | 9/5/2013

    " Despite being a bit of a fluffy, flower-power guru book, I would heartily recommend this book for anyone with a business who are thinking of starting with social media. This book contains a lot of valuable lessons on do's and don'ts, backed up with a lot of anecdotes. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jodi | 7/30/2013

    " Lots of good real-world examples for how to do things right! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tracey | 1/6/2013

    " Adult nonfiction. How to be a more effective social networker. Recommended reading for businesses, organizations, and bloggers. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Dimitrios Diamantaras | 11/17/2012

    " A bit fluffy, but has good examples of engaging online communities for business and social purposes. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kim Hull | 9/21/2012

    " The most relevant book I've read this year "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Daynah | 8/5/2012

    " An enjoyable read if you like social networking or thinking about advertising your business online. Lots of great examples of what having social capital (whuffie) can take you and your business/projects. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Susan | 5/3/2012

    " I learned so much; and need to get this in my library to re-listen/read it. Many jewels of information for someone who is not savey in the technology that is available to us today..... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Yuri Artibise | 6/2/2011

    " Pretty basis and redundant for anybody the least bit familiar with social media. Has some good case studies though. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Richard | 1/28/2011

    " This book has excellent social media marketing information and strategies. I liked it so much, I bought the audiobook so I can listen over and over! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Hartono | 11/29/2010

    " I just learned how to practice javanese saying "Sugih tanpa bandha" - rich without things. Since your best friend willing to provide anything you want, as fruit of you good deed in the past! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Adam | 5/19/2010

    " Tara gives a GREAT overview of how social media is changing the world today through businesses and imagines how else that might affect you and the way you run your own business or organization.

    It's a really great read and I recommend it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jodi | 3/24/2010

    " Lots of good real-world examples for how to do things right! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Susan | 2/22/2010

    " I learned so much; and need to get this in my library to re-listen/read it. Many jewels of information for someone who is not savey in the technology that is available to us today..... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Yuri | 12/29/2009

    " Pretty basis and redundant for anybody the least bit familiar with social media. Has some good case studies though. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tracey | 11/12/2009

    " Adult nonfiction. How to be a more effective social networker. Recommended reading for businesses, organizations, and bloggers. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Hendry | 10/3/2009

    " This a good book on how to build social capital through social-networking sites & on-line communities. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michelle | 9/26/2009

    " A decent primer on social media best practices for businesspeople who need to get up to speed fast. Not a whole lot of new material for those who've been following the trends from early on, but it is refreshing to sit down and think about this stuff in more than 140 characters. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kim | 7/2/2009

    " The most relevant book I've read this year "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Dimitrios | 6/27/2009

    " A bit fluffy, but has good examples of engaging online communities for business and social purposes. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Don | 6/20/2009

    " Tara has lots of first hand experience of managing communities and fame on the Internet. The book does a good job of showing her approach to customer-centric social network interaction. I especially liked the real-world accounts of companies and people she has worked for. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kevin | 6/13/2009

    " Very good. Love the concept of whuffie as described in Tara's book. Worthwhile for reading by digital marketing n00bs and veterans. "

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About the Author
Author Tara Hunt

Tara Hunt is a cofounder of Citizen Agency, a community-marketing consulting firm based in San Francisco. She has been cited in such national newspapers as the Wall Street Journal and the New York Times and is well-known in the Web 2.0 technology and start-up worlds for her community marketing experience.

About the Narrator

Karen White is a classically trained actress who has been recording audiobooks since 1999. An Audie Award finalist, she has earned eight AudioFile Earphones Awards. Her reading of The Hemingses of Monticello by Annette Gordon-Reed was named one of AudioFile’s Best Audiobooks of 2009.