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Download The Way We’ll Be: The Zogby Report on the Transformation of the American Dream Audiobook

Extended Audio Sample The Way We’ll Be: The Zogby Report on the Transformation of the American Dream, by John Zogby Click for printable size audiobook cover
3.2 out of 53.2 out of 53.2 out of 53.2 out of 53.2 out of 5 3.20 (0 ratings) (rate this audio book) Author: John Zogby Narrator: Dick Hill Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In this far-reaching examination of contemporary American culture, John Zogby, one of the nation’s foremost pollsters, explores who today’s Americans are, identifying patterns in our social makeup that hint at the way we’ll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we’re going.

Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We’ll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.

However, Zogby’s complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition—that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for. These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of “rules” for businesses looking to sell everything from automobiles to political candidates.

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Quotes & Awards

  • “The author reserves particular enthusiasm for the younger generation, whose responses reveal an unprecedented embrace of diversity, sensitivity to global human rights, and a willingness to grapple with complex issues…His intriguing claims will likely stimulate hope and continued debate.”

    Publishers Weekly

  • “Hill’s gravelly voice draws the listener into the anecdotes that illuminate the lists of statistics and numbers.”

    AudioFile

  • “This is an excellent book with a valuable perspective on current American thought and important information for marketers as they seek to understand consumers’ buying behavior.”

    Booklist

Listener Opinions

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Cece | 4/25/2010

    " if you are not into politics, this book is NOT for you.....I found out the hard way.....lol "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Beck | 1/5/2010

    " I enjoyed reading about American culture through statistical trends. It was also helpful for someone like me who has a bare minimum of stats knowledge to reference. Zogby gives insight on how to interpret the numbers. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Arlen | 6/12/2009

    " Very readable and excellent compilation of Zogby surveys that takes a good look at what America may be evolving towards. Very hopeful. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Em | 3/27/2009

    " Great book - really informative and hopeful. "

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About the Author

John Zogby is president and CEO of Zogby International and one of the foremost pollsters in America today. His clients include Reuters News Agency, NBC News, MSNBC, the New York Post, FOX News, Knight-Ridder Newspapers, and Gannett News Service. Zogby regularly appears on all three nightly network news programs plusThe Today Show, Good Morning America, Hardball with Chris Matthews, and The Daily Show with John Stewart. He has polled, researched, and consulted for a variety of companies, including Coca Cola, Microsoft, Philip Morris, and MCI, and his opinion pieces have been published in the New York Times and the Wall Street Journal. A frequent lecturer and panelist, he is listed with Leading Authorities and the Capitol Speakers Bureau in Washington, D.C., and the National Speakers’ Bureau in Chicago. Zogby and his wife, Kathleen, a special education teacher, have three sons.