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The Ultimate Competitive Advantage: Why Your People Make All the Difference and the Six Practices You Need to Engage Them Audiobook
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Every move your company makes can be copied by your competitors. But truly mobilizing your people creates positive results in a thousand different ways throughout your organization, giving your company the ultimate competitive advantage.
For decades FranklinCovey has been working with businesses throughout the world to train their people in the seven habits model of personal effectiveness. The Ultimate Competitive Advantage describes the six practices FranklinCovey has discovered to engage people across the company and shows how employing these practices can take your organization to a higher level of performance.
In the end, the success of any organization is dependent on effectiveness and the commitment of its people. Everyone knows this, but few organizations operate this way. But with the help of The Ultimate Competitive Advantage, yours can.
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“You already have a culture, but is it helping or hindering your success? In The Ultimate Competitive Advantage, Shawn D. Moon and Sue Dathe-Douglass provide the roadmap for sustaining superior performance by engaging your greatest asset—your people.”
— Kay Stepp, former President, Portland General Electric
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“A must-read for leaders who recognize culture and people are complementary and needed to sustain your company’s competitive advantage. Shawn D. Moon and Sue Dathe-Douglass outline the process/operating system needed to sustain engagement and success.”
— Michael Fung, former CFO, Walmart US -
“A powerful framework for creating a culture of great performance.”
— Joel Peterson, Chairman, JetBlue
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About the Authors
Shawn D. Moon is the author of On Your Own, a book which provides guidance and advice to young adults in the Church of Latter-Day Saints. He grew up in Utah before serving an LDS mission to Philadelphia and attending Brigham Young University, where he earned a degree in English literature. Moon currently serves the executive vice president of FranklinCovey. He lives in Lindon, Utah, with his wife and children.
Qarie Marshall is an Earphones Award–winning narrator. He has narrated more than thirty series for the Discovery Channel, TLC, and the BBC, as well as providing the in-flight programming for Virgin Atlantic Airlines and BBC radio plays. He has voiced over eighty video games for the PlayStation and Xbox and was a guest voice on Comedy Central’s Drawn Together. He was made an associate artist of the Purple Rose Theatre in 2007.
About Qarie Marshall
Qarie Marshall is an Earphones Award–winning narrator. He has narrated more than thirty series for the Discovery Channel, TLC, and the BBC, as well as providing the in-flight programming for Virgin Atlantic Airlines and BBC radio plays. He has voiced over eighty video games for the PlayStation and Xbox and was a guest voice on Comedy Central’s Drawn Together. He was made an associate artist of the Purple Rose Theatre in 2007.