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Download The Two-Second Advantage: How We Succeed by Anticipating the Future—Just Enough Audiobook

Extended Audio Sample The Two-Second Advantage: How We Succeed by Anticipating the Future—Just Enough, by Vivek Ranadivé, Kevin Maney Click for printable size audiobook cover
2 out of 52 out of 52 out of 52 out of 52 out of 5 2.00 (17 ratings) (rate this audio book) Author: Vivek Ranadivé, Kevin Maney Narrator: Dan John Miller Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Authors Vivek Ranadivé and Kevin Maney explore the world of human mastery and show how the ability to anticipate events before they occur can revolutionize business and offer a competitive edge in the marketplace.

What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky’s brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes, and performers from the rest of us isn’t just their motor skills or athletic abilities—it is the ability to anticipate events before they happen. A great musician knows how notes will sound before they’re played, a great CEO can predict how a business decision will turn out before it’s made, a great chef knows what a recipe will taste like before it’s prepared.

In a powerful narrative that takes us from the research in the labs to the implementation of predictive technology inside companies, Ranadivé and Maney reveal how our understanding of human mastery is being applied to the way computers “think.” In the near future, the authors argue, the most advanced computer systems and most successful businesses will anticipate the future much like Wayne Gretzky’s brain does. As a result, companies will be able to use a new generation of technology to anticipate customer needs before customers even know what they want, and see production snafus before they occur, traffic jams before they materialize, and operational problems before they arise. Forward-thinking companies will be able to predict the future just a fraction ahead of everyone else with a little bit of the right information at the right time—what the authors call the two-second advantage—and it will transform the way businesses are run and offer companies an enormous competitive edge in the marketplace.

In the bestselling tradition of Blink, Sway, and How We Decide, The Two-Second Advantage will change our understanding of what makes a company successful.

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Quotes & Awards

  • “The challenge of today’s digital world isn’t gathering data but making sense of it quickly. The Two-Second Advantage artfully explores how having the right information, in context and at the right time, can place you ahead of the game.”

    David Stern, former NBA commissioner

  • “The authors capture your imagination with this well-written and lively exploration on how by just having unique insight prior to an event helps organizations make innovative decisions and keep their competitive edge.”

    Chad Hurley, cofounder of YouTube

  • “In an environment where the velocity of change is faster than at any other time in history, a company’s ability to capture the two-second advantage can mean the difference between success and failure.”

    Francisco D’Souza, president and CEO of Cognizant

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