The first wave of the Millennial Generation—born between the early 1980s and 2002—is just graduating from college and entering the work force. Employers, meantime, are bracing for some of the biggest management challenges they’ve ever faced: Integrating the most demanding and most protected generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, millennials are America’s future work force. They are actually a larger group than the boomers—about 80 million vs. 76 million. The millennials are a complex group—although they’re hard-working achievers, most millennials don’t excel at leadership and independent problem solving. They want the freedom and flexibility of a virtual office but they also want rules and responsibilities t be spelled out explicitly. “It’s all about me,” might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic.
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“As organizations go global and continue to diversify, it will be critical to further understand the millennial generation in order to successfully recruit, retain, and develop the best talent. Ron Alsop delivers an insightful, down-to-earth read on gen Y and proves why we can't afford to overlook their attitudes, ambitions, and behaviors. The Trophy Kids Grow Up is a must-read for educators and employers alike.”
— Frank Brown, dean, INSEAD Business School
“Ron Alsop provides the definitive guide to attracting talent—with this most in-depth, balanced, and clearly articulated description of the generation now choosing where to write their next personal success story.”
— Robert J. Dolan, dean, Stephen M. Ross School of Business, University of Michigan“In The Trophy Kids Grow Up, Ron Alsop has done his homework to understand what makes this remarkably talented generation tick. This thorough and insightful work will serve as the guidebook for those looking to win in the war for talent.”
— Matthew Bennett, director of global recruiting, Oliver Wyman General Management Consulting“Drawing on years of reporting experience, as well as current research on the subject, Ron Alsop provides a clear and compelling picture of the millennial generation. This book will yield insights for anyone who interacts with today's teens and twentysomethings—educators and administrators, corporate recruiters and managers, marketers, fundraisers, and nonprofit executives alike.”
— Joel Podolny, dean and William S. Beinecke professor of management,Yale School of Management“Ron Alsop's The Trophy Kids Grow Up looks beyond the campus gates to see how today's young people are changing the work force and the very nature of work itself. Parents who want a good return on their education investment should read this book and apply its lessons to the emerging young adults in their household.”
— James A. Boyle, president, College Parents of America" Incredibly predictable and not particularly insightful. The generalizations are so broad as to be useless, and that's without getting into the author's exceptions and caveats! "
— Clickety, 1/18/2014" Quick Read. The Millennial Generation is those born in the 1980s and 1990s. Many generalizations, some interesting, some not as interesting. Gave me a few ideas of things to change in my classes. "
— Milli, 11/19/2013" This was good though a bit repetitive after a while. But definitely good information to help understand yourself and your coworkers. "
— Alison, 8/12/2013" This was a good book to realize what is going on in the workplace today. It has changed so much and employers are looking for different types of employees. Also noted, my parents will not come to my job interview, nor will they call to give a good recommendation! "
— Margaret, 7/28/2012" This book focuses only on the college educated, high achieving millennial generation. There is a sense that this would have been a magazine article blown up to book length. There isn't enough material to justify the price of the book. "
— Ardell, 3/6/2012" Interesting read re: recruiting millennials. Would like to read an updated version since so much has changed for the generation since the book was published in 2008. "
— Kelly, 10/20/2010" This was a very boring read but interesting none the less. "
— Kevin, 11/12/2009" Quick Read. The Millennial Generation is those born in the 1980s and 1990s. Many generalizations, some interesting, some not as interesting. Gave me a few ideas of things to change in my classes. "
— Milli, 6/17/2009" This was good though a bit repetitive after a while. But definitely good information to help understand yourself and your coworkers. "
— Alison, 4/21/2009" Incredibly predictable and not particularly insightful. The generalizations are so broad as to be useless, and that's without getting into the author's exceptions and caveats! "
— Clickety, 11/28/2008
Ron Alsop, a longtime writer and editor for the Wall Street Journal, is the author of The Wall Street Journal Guide to the Top Business Schools and The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. He speaks frequently at conferences and universities about corporate reputation, the millennial generation, business education, and career development. A graduate of Indiana University, Alsop lives in Summit, New Jersey.
Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.