Download The Technology Fallacy: How People Are the Real Key to Digital Transformation Audiobook

The Technology Fallacy: How People Are the Real Key to Digital Transformation Audiobook, by Ahn Nguyen Phillips Extended Sample Click for printable size audiobook cover
Author: Ahn Nguyen Phillips, Anh Nguyen Phillips, Garth R. Andrus, Gerald C. Kane, Jonathan R. Copulsky Narrator: Jack de Golia Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2019 ISBN: 9781515940104
5 out of 55 out of 55 out of 55 out of 55 out of 5 5.00 (1 ratings) (rate this audio book)
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Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental.

The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Download and start listening now!

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  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Charles Mitchell | 1/31/2020

    " Great book! Well researched, but accessible to the average reader. Highly Recommend! "

About the Narrator

Jack de Golia has narrated over seventy-five audiobooks in a wide range of genres. His narrations include the Project series by Alex Lukeman and Remembering the Battle of the Crater by Kevin Levin.