If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century. In this exhilarating tour of the Media Lab's inner sanctums, we'll meet the professors and their students - the Sorcerers and their Apprentices - and witness first hand the creative magic behind inventions such as: * Nexi, a mobile humanoid robot with such sophisticated social skills she can serve as a helpful and understanding companion for the sick and elderly. * CityCar, a foldable, stackable, electric vehicle of the future that will redefine personal transportation in cities and revolutionize urban life. * Sixth Sense, a compact wearable device that transforms any surface – wall, tabletop or even your hand - into a touch screen computer. * PowerFoot, a lifelike robotic prosthesis that enables amputees to walk as naturally as if it were a real biological limb. Through inspiring stories of people who are using Media Lab innovations to confront personal challenges - like a man with cerebral palsy who is unable to hum a tune or pick up an instrument yet is using an ingenious music composition system to unleash his “inner Mozart”, and a woman with a rare life-threatening condition who co-invented a revolutionary web service that enables patients to participate in the search for their own cures - we’ll see how the Media Lab is empowering us all with the tools to take control of our health, wealth, and happiness. Along the way, Moss reveals the highly unorthodox approach to creativity and invention that makes all this possible, explaining how the Media Lab cultivates an open and boundary-less environment where researchers from a broad array of disciplines – from musicians to neuroscientists to visual artists to computer engineers - have the freedom to follow their passions and take bold risks unthinkable elsewhere. The Sorcerers and Their Apprentices can serve as a blueprint for how to fix our broken innovation ecosystem and bring about the kind of radical change required to meet the challenges of the 21st century. It is a must-read for anyone striving to be more innovative as an individual, as a businessperson, or as a member of society. Also includes 16 pages of color photos highlighting some of the lab's most visually stunning inventions - and the people who make them possible.
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"I want to go there. I want to use the Media Lab model to solve all of the problems facing the Jewish community, and I want a big ol' laboratory to rival MIT's in which to do it."
— Charles (4 out of 5 stars)
" Fascinating and inspiring. Makes you feel like there is nothing we can't dream up and create. A foldable car. Dialing your cell phone on a projected keypad on the palm of your hand, and other incredible thought experiments that end up truly existing. "
— Mike, 7/5/2013" Poorly written, but great stories. I was interested in the process of creativity and the process of exploring the options the result in a tangible outcome. Author too often inserted himself into the narrative and was repetitious on many points. "
— Fred, 4/25/2013" Excellent book that covers what the lab is and how it came to be plus the amazing folks that populate it and the stunning projects they work on. Very inspirational. "
— Sam, 3/11/2013" Good book. Lots of futuristic stuff being worked on at MIT's media lab. Easy to read. "
— Al, 2/12/2013" Quick read about what the boys and girls at MIT are up to. (Well, some of them, anyway.) A little repetitive in its emphasis on the lab's multidisciplinary approach, but otherwise good. Probably more interesting for those not already familiar with the Media Lab. "
— Lisa, 10/25/2012" Loved this book! though its a few years old, it's very cool to read about the going's on inside the MIT Media Lab and what technologies have been born there. "
— Jenna, 12/9/2011Bruce Turk is an actor who has appeared in television series such as Numb3rs, ER, Law & Order: Special Victims Unit, and Third Watch. Also a narrator, he has read numerous audiobooks, including Easy Money by Jens Lapidus and The Good Father by Noah Hawley.