Wharton professor Ian C. MacMillan and Dr. James Thompson,
director of the Wharton Social Entrepreneurship Program, provide a tough-love
approach that significantly increases the likelihood of a successful social
enterprise launch in the face of the high-uncertainty conditions typically
encountered by social entrepreneurs.
MacMillan and Thompson used their own systematic framework
to publish The Social Entrepreneur’s
Playbook. To test the market, they offered the first phase in their
start-up method as a free ebook. Readers were invited to join The Social
Entrepreneur’s Advisory Group, and nearly three hundred aspiring and active
social entrepreneurs shared feedback that helped shape the complete edition of
the book, which covers all three steps in the start-up to scale-up process.
Based on this crowd-sourced feedback from readers of the
free ebook and drawing on the authors’ twenty-six years of combined experience
developing and studying social enterprises in the field across Africa and in
the United States, this new edition provides guidance for each phase:
Phase One: Pressure
Test Your Start-Up Idea
Based on the free ebook, this expanded section now includes
advice on setting revenue and social impact goals, how to navigate the
sociopolitical landscape, and how to develop a strong concept statement. In
addition, MacMillan and Thompson provide advice on how to identify and test a
proposed revenue-generating solution and define and segment your target
Phase Two: Plan Your
All new to this edition, this critical phase shows you how
to frame and scope the venture, determine what it will take to actually deliver
a sustainable enterprise, identify the key assumptions that have been made, and
design checkpoints to test those assumptions before making major investments.
Phase Three: Launch
and Scale Your Social Enterprise
Available for the first time in this edition, you will learn
how to effectively launch your enterprise, manage upside potential and downside
risk, and strategically scale up.
Filled with accessible frameworks and tools, as well as
inspiring stories of social entrepreneurs, The
Social Entrepreneur’s Playbook is a must for any aspiring or active social
entrepreneur, as well as philanthropists, foundations, and nonprofits
interested in doing more good with fewer resources. Download and start listening now!