" Amazingly, considering that The Simpsons has been on the air for 20 years now, there has been no official, or authorized, history of the show written. Ortved may have set out to write an authorized history, but it is obvious that he was not getting the cooperation he felt was necessary. As a result he has created an unauthorized history of our favorite family, pulled together from what seems to be extensive sets of interviews with many key people in and around the Simpsons universe as well as pulled from various printed interviews and articles by others who may not have been willing to participate. What results is less of a story, and more of a magic window into the birth and formative first decade of the show. Told by a series of recollections and vignettes, we are taken behind the scenes of the Matt Groening being involved in creating interstitials for the Tracey Ullman Show, the eventual spinoff of the shorts into a full blown show, the show becoming a worldwide phenomenon and the resulting legal wrangling, staff changes and hurt feelings that a mega-success brings.
The lack of participation by many vital players, including Matt Groening himself, necessitates the use of printed comments in the stead of interview comments. The lack of cooperation also frees Ortved from having to be objective in his writing, allowing others to present only one side of the story. It also probably limited his access to some areas, especially within Fox, that might have fleshed out pieces and give some heft to his story. This lack of objectivity allows the author to speak very highly of the first dozen seasons with high praise, milder praise for the next few seasons and then almost outright dismissal of work from the 9th or 10th season on.
That said, the book is extremely entertaining, very informative and eye opening and just a great glimpse into the Juggernaut that is The Simpsons. It is the work of love of a fan who is trying to explain how lightning was captured in a bottle and the focus can be on the overall story, with varying amounts of attention paid to the details. It would have been nice to get a better overview of who everyone is and how they fit together (much of the conflicts that appear involve people who are around for a year or two, are influential and then leave), but since the goal is to produce a history told in individual’s recollections and stories rather than in a cohesive narrative, this is not a major issue. While not perfect, the book is a fascinating read of anyone interested in the history of The Simpsons as a show and how Fox became the House that Bart built. "
— Jj, 2/7/2014