Why does the bumblebee have better aerodynamics
than a 747? What structural design is shared by a tornado and a blood vessel?
the Industrial Revolution, manufacturers have built things by a process known
as “heat, beat, and treat.” They use enormous amounts of energy to heat raw
material, shape it with heavy machinery, and maintain its design, strength, and
durability with toxic chemicals. Now, in a world of depleted natural resources,
entrepreneurs and scientists are turning to nature to inspire future products
that are more energy and cost efficient. Biomimicry, the science of employing
nature to advance sustainable technology, is arguably one of the hottest new
business concepts. At the center of this growing movement has been
award-winning inventor and biomimetic entrepreneur Jay Harman.
In The Shark’s
introduces us to pioneering engineers in a wide array of businesses who are
uncovering and copying nature’s hidden marvels. He shows business leaders and
aspiring entrepreneurs how we can reconcile creating more powerful, lucrative
technologies with maximizing sustainability. He injects a whole new vocabulary
and way of thinking into the business sphere that speaks to both small
start-ups and corporate giants. Download and start listening now!