What if hiring one specialized person could double the growth of your practice? The average orthodontic practice produces$1.2 million per year. Only a select few ever break the $3 million mark. However, some doctors continue to grow their practice, year after year, even doing six figures in production. The secret to a scalable practice is operations, and the missing role is the Chief Operations Office (COO). Orthodontists maximize their revenue-generating potential when they are seeing patients, producing as much as $10,000 per hour. Sadly, most doctors waste their time managing their practice and doing it badly. The result is a hamster wheel of staff turnover, cash flow issues, office culture problems, and frustration. If you want to increase your impact in the community and create more time for things you enjoy, this book will provide the operating system you need. You'll learn how to get out of your own way, hand the wheel to a COO, and get your vision and core values installed in your culture and team. By applying the principles of this book, you can shift your practice from boutiques to scalable, enjoying a happier team, better patient experience, and rapid growth profits
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