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The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset Audiobook
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Publisher Description
Reputation is power.
Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.
And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you—your buying habits, your finances, your professional and personal networks, and even your physical whereabouts—at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.
Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects.
You will learn:
• What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results.
• How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors.
• Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers.
• Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing—as buyer or seller—on sharing economy sites like AirBnB or Uber.
• How to create false tails and digital smokescreens to hide the negative information that's out there.
With a good digital footprint, the world is your oyster. This audiobook will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.
Download and start listening now!
“In the Networked Age, as we share more and more information about ourselves online, reputation becomes an increasingly essential asset. While many people are vaguely aware of this fact, few have thought about it as deeply as Michael Fertik has. His new book shows the many ways that we produce data about ourselves—and how we can harness the power of reputation to thrive in our new, highly transparent, highly connected world.”
— Reid Hoffman, cofounder and chairman of LinkedIn and author of the bestsellers The Start-Up of You and The Alliance
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“As the founder of Reputation.com, Michael Fertik is already a visionary entrepreneur. With The Reputation Economy, he has crystallized that vision, not only mapping a world where reputation is more important than ever, but giving us the tools to build authentic digital reputations and be the architects of our own digital futures.”
— Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group -
“Who are you? You thought you knew, but Michael Fertik explains in his fascinating book that how other people see you isn’t under your control. This Silicon Valley veteran lays out in shocking detail what he’s learned, and how to protect ourselves in a world that seeks to make our personal data impersonal—by applying analytics to limit or expand our rights and opportunities.”
— David Kirkpatrick, author of The Facebook Effect and founder of the Techonomy Conference -
“How do you become ‘reputation rich’ in a world where reputation is more valuable than money or power? Ask Michael Fertik … or read this book. This is a detailed glimpse of your future. Ignore it at your peril.”
— Andrew Keen, author of Digital Vertigo and Cult of the Amateur
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About the Authors
Michael Fertik is the CEO and Founder of Reputation.com, the world leader in digital reputation and privacy management. Frequently recognized as the chief global champion of data privacy and reputation, he is a World Economic Forum Technology Pioneer, a member of the WEF’s Global Agenda Council on the future of the Internet, lecturer at Harvard Law School, and the inventor of multiple patents in the field of Internet technologies. He is a graduate of Harvard College and Harvard Law School, and lives in Palo Alto, California.
About Jeff Cummings
Jeff Cummings, as an audiobook narrator, has won both an Earphones Award and the prestigious Audie Award in 2015 for Best Narration in Science and Technology. He is also a twenty-year veteran of the stage, having worked at many regional theaters across the country, from A Contemporary Theatre in Seattle and the Alliance Theatre in Atlanta to the Utah Shakespeare Festival in Cedar City and the International Mystery Writers’ Festival in Owensboro, Kentucky. He also spent seven seasons with the Oregon Shakespeare Festival.