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The Popcorn Report (Abridged): Faith Popcorn on the Future of Your Company, Your World, Your Life Audiobook
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(3.04) - 95 listener ratings
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Publisher Description
The Future Is In Your Hands
Faith Popcorn has seen it coming -- and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies, Popcorn now shares her vision of the future for anyone who wants an early look at the products we'll buy (and sell), the careers we'll choose and the lives we'll lead in the coming years.
Popcorn, who predicted the fall of New Coke, the rise of cocooning and the return to decency, sees the 1990s as "the shakeup decade" -- a time when we will act upon a growing desire to fix our lives and the world. She offers ten trends that will characterize this change, including:
Down-Aging: A second adolescence for our aging population
Cashing Out: The move away from the rate race and back to ourselves
S.O.S.: Saving our Society -- and our world.
The future is a serious business -- for your company, your family, and your own sense of well being -- and it's scarier than ever before. Don't worry: The Popcorn Report, an upbeat, inspiring, insider's guide to the future, will help you transform your fear into hope, and show you how to turn the uncertainties of today into the opportunities of tomorrow.
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"I liked this book. Since it was written in the early 90s and it's 2012 it's interesting to read her prediction and what has come true."
— Christina (5 out of 5 stars)
Quotes
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“As usual, Faith Popcorn is one step ahead of anybody else. Her prescient thinking is brilliant, intriguing, and thought-provoking.”
— Martha Stewart -
“The Popcorn Report is a fascinating and important work for anyone who produces, sells or consumes.”
— New York Newsday -
“Popcorn and staff have developed refreshingly original concepts.”
— Publishers Weekly -
“[Popcorn’s] thoughtful book is guaranteed to stimulate creative thinking as managers plan for the future.”
— Library Journal
The Popcorn Report Listener Reviews
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" Faith Popcorn predicted much of our new world back in the early 1990s. Social concepts such as cocooning and the search for fantasy/adventure were in this book. Amazing. "
— Steve, 6/25/2013 -
" First book that was mentioned during my MBA... Well written... bite size chapters... great consulting examples... "
— Pratik, 4/3/2013 -
" She's unorthodox and right on with her hypotheses. "
— Denise, 3/17/2013 -
" Faith Popcorn predicted much of our new world back in the early 1990s. Social concepts such as cocooning and the search for fantasy/adventure were in this book. Amazing. <br/> "
— Steve, 12/28/2009
About Faith Popcorn
Faith Popcorn, bestselling author of EVEolution, Clicking, The Popcorn Report, and Dictionary of the Future, is founder of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974. She is recognized as America’s foremost trend expert. As key strategist for the BrainReserve, Faith applies her insight into cultural and business trends to help the company’s clients reposition established brands or companies, develop new products, and define areas of new business opportunity. She is a trusted advisor to the Fortune 500, including such companies as American Express, Bel Group, Campbell’s Soup, CitiBank, Discovery Communications, Dunkin’ Donuts, Johnson & Johnson, Kellogg’s, KFC, PepsiCo, Mars, SC Johnson, and Tylenol. With a documented 95 percent accuracy rate, she predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the new millennium. She is a graduate of New York University.