“Brilliantly subversive and witty. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile, greedy capitalists, it will show you how to recognize them. A landmark book.” —Brian Eno ARE YOU A CORPORATE EXECUTIVE OUT TO MAKE YOUR FORTUNE AT ANY COST? ARE YOU WORRIED ABOUT “FACTS” AND “EXPERTS” GETTING IN THE WAY OF COMPANY PROFITS? DO YOU WISH YOU COULD MAKE SCIENTISTS, JOURNALISTS, AND ANYONE WHO ASKS QUESTIONS ABOUT YOUR SUSPECT BUSINESS PRACTICES DISAPPEAR? LOOK NO FURTHER. Whether you are flogging tobacco, dealing in oil, pushing pharmaceuticals, denying climate change, or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Included is how to: • Massage the statistics to suit your needs. Or, even better, fund new studies to challenge inconvenient findings • Attract and cultivate experts who are out to make some extra cash • Make your problem somebody else’s problem—ideally, consumers’ or the government’s • Remember that PR firms, think tanks, lawyers, uncritical journalists, and threats of harassment are your friends! Follow these rules and you are guaranteed to make a killing. It makes economic sense, after all.
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Jennifer Jaquet is an assistant professor in the department of environmental studies at New York University. She is an environmental scientist interested in human cooperation, with specific interests in overfishing and climate change. In 2009 she was a visiting researcher at the conservation units of zoology at Cambridge University. Jacquet formerly wrote the guilty planet blog at Scientific American and contributes to Edge.org.
Mirron Willis—actor of film, stage, and television—is the winner of the prestigious Audie Award for best narration in 2012 and a finalist for the Audie in 2015, as well as the winner of four AudioFile Earphones Awards for his audiobook recordings. He has worked extensively in film and television and on stage with the Oregon Shakespeare Festival, the Houston Shakespeare Festival, and the Ensemble Theatre, among others. He has recorded some 150 audiobooks, including the Smokey Dalton series by Kris Nelscott and My Song by Harry Belafonte. He resides and records audiobooks on his family’s historic ranch in East Texas.