Publisher Description
Everyone knows the Golden Rule: Do unto others as you would have done unto you. But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule: Do unto others as they would like done unto them! Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any sort in any personal or business situation.
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About Tony Alessandra
Chris Widener is a successful businessman, author, speaker, and television host. He has authored over 450 articles and numerous books; he has also produced many CDs and DVDs on leadership, motivation, and success. Widener was previously the host of the national interview show Made for Success and cohost of True Performance with Zig Ziglar. As a public speaker, he has presented to organizations such as General Electric, Microsoft, Cisco Systems, and the Harvard School of Business.