Download The Orange Code: How ING Direct Succeeded by Being a Rebel With a Cause Audiobook

The Orange Code: How ING Direct Succeeded by Being a Rebel With a Cause Audiobook, by Arkadi Kuhlmann Extended Sample Click for printable size audiobook cover
Author: Arkadi Kuhlmann, Bruce Philp Narrator: Bill Weideman, Jim Bond Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2008 ISBN: 9781423373551
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Since 1996, ING Direct has grown from a mere concept to a global enterprise, with over 20 million customers in nine countries. In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different – a rebel with a cause, if you will – and in doing so, they’ve become the most successful online banking venture in history. The Orange Code recounts ING Direct’s intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann – who believes in the power of individuals to control their financial destiny – and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. Kuhlmann and Philp discuss their unconventional approach to business strategy, leadership, and management that built ING Direct. They not only address the practical principles that have propelled ING Direct to the top, but they also help you understand how the cause of personal financial empowerment has made everyone a winner in the ING Direct story. While the idea of a business as a cause – with a brand as its constitution – might seem idealistic and even naïve in theory, it’s not anymore. The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now. Download and start listening now!

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About the Narrators

Bill Weideman has been active in theater since the first grade, and this interest led him to an undergraduate degree from Michigan State in radio and television broadcasting. He helped found the Ionia Community Theater and has performed with Central Park Players, Muskegon Civic Theater, and other regional theater groups. He has narrated and directed for Brilliance for many years. His repertoire includes everything from thrillers to romance to westerns to science fiction. He is also well-known in West Michigan as the patriarch of the Weideman Family Band.

Jim Bond is a writer and audiobook narrator who has voiced nearly two hundred titles including Blood Is the Sky, Escape the Rat Race, A Thousand Country Roads, and many of the Chicken Soup for the Soul series of books.