Want to stay competitive? Keep evolving.
Solid profits, a strong brand, steady customers—all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?
The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business—marketing, customer service, finances, products, people—then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.
Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:
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Susan Solovic is an award-winning serial entrepreneur, popular keynote speaker, internet pioneer, and attorney. A former small business contributor on ABC News, she regularly appears on Fox Business, Fox News, Wall Street Journal’s Lunch Break, Newsmax, and other venues. She is also a featured blogger at Constant Contact, Entrepreneur, Fox Business online, AT&T Business Circle, and numerous other sites. The author of the New York Times bestselling It’s Your Biz, she consistently ranks among Twitter’s top ten small business experts to follow.
Cassandra Campbell has won multiple Audie Awards, Earphones Awards, and the prestigious Odyssey Award for narration. She was been named a “Best Voice” by AudioFile magazine and in 2018 was inducted in Audible’s inaugural Narrator Hall of Fame.