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Download The Obvious: All You Need to Know in Business. Period. Audiobook

Extended Audio Sample The Obvious: All You Need to Know in Business. Period., by James Dale Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (32 ratings) (rate this audio book) Author: James Dale Narrator: Alan Sklar Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The secrets to success in business aren’t secrets at all. They’re obvious—so obvious that they’ve mostly been taken for granted or ignored—until now.

We’ve all read the business allegories, the “how I did it” success stories, and yes, there’s good advice to be found in their pages. But nowhere is the advice as pure, as simple, as elegant, as it is in The Obvious. Former CEO James Dale has compiled ingenious words to live by, lucid truths as likely to be found in a fortune cookie as an MBA textbook. And the beauty of it is, regardless of the job—from sales rep to department head to CEO—the same principles yield the same results, and they’re always effective. While all of Dale’s advice is obvious, its implementation isn’t. In The Obvious, Dale shares ways in which any businessperson can carry out these simple lessons and achieve success.

  • Show up.
  • Don’t be a jerk.
  • Simple is better than complicated.
  • Tell the truth. (It’s so rarely used, it’s like a secret weapon.)
  • Bosses are not all idiots.
  • Don’t look backward. There’s nothing there.
  • Forgive and forget (or at least one out of two).
  • Trust someone besides yourself.
  • Start over tomorrow, but don’t do it the same way.

Entertaining, compelling, and commonsensical, The Obvious is all you need to know. Period.

Download and start listening now!


Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Lora Pham | 3/11/2013

    " Great, short read...if your like business books! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Sheri Radford | 5/27/2012

    " Straightforward, commonsense advice about succeeding in the business world. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Glen | 11/9/2011

    " straight-forward, good advise. It's the kind of stuff your grandma told you, but backed up with examples from the business world. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Lori Grant | 8/13/2011

    " A must-read book on business life. "

  • > Show All
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About the Author

James Dale is former president and CEO of advertising agency W. B. Doner & Co., whose clients included British Petroleum, Chiquita, Arby’s Restaurants, Klondike Ice Cream, CBS Sports, Johns Hopkins University, and Verizon Wireless. Coauthor of Bullies, Tyrants, and Impossible People, among other books, Dale is cofounder of the business consulting firm Richlin/Dale LLC. He lives in Baltimore.