Before there was Steve Jobs, there was Norman Bel Geddes.
A ninth-grade dropout who found himself at the center of the worlds of industry, advertising, theater, and even gaming, Bel Geddes designed everything from the first all-weather stadium, to Manhattan’s most exclusive nightclub, to Futurama, the prescient 1939 exhibit that envisioned how America would look in the not-too-distant 1960s.
In The Man Who Designed the Future, B. A. Szerlip reveals precisely how central Bel Geddes was to the history of American innovation. He presided over a moment in which theater became immersive, function merged with form, and people became consumers. A polymath with humble Midwestern origins, Bel Geddes was a visionary whose career would launch him into social circles with the Algonquin roundtable members, stars of stage and screen, and titans of industry.
Light on its feet but absolutely authoritative, this first major biography of Norman Bel Geddes is a must for anyone who wants to know how America came to look the way it did.
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“Szerlip takes great care to capture the fundamentally theatrical quality of Bel Geddes’s rise, balancing creative license with considerable research in order to produce a narrative that’s fast paced yet rich with detail…A thorough and exciting biography of one of the most imaginative designers of the modern age.”
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Library Journal