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The Making of Star: The Amazing Story of Rupert Murdoch’s India Adventure Audiobook
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When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?
More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms. Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene.
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About Vanita Kohli
Vanita Kohli-Khandekar is an India-based media specialist and writer. She has been tracking the Indian media and entertainment business for over fifteen years. Currently, she is a columnist and writer for Indian financial daily Business Standard. She is also a regular contributor to Singapore-based ContentAsia. Her earlier stints have been at Businessworld magazine and Ernst & Young. A India’s top media schools and is a regular speaker at various Indian and globalCambridge University Press Fellow (2000), Vanita has taught at forums with several research papers to her name. The fourth edition of her book, The Indian Media Business, was released in September 2013 and has sold 14,000 copies so far. The Hindi edition was released earlier this year.