Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte read me manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we ï¬ nd ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design - guidelines for needing less and actually getting more. Maeda - a professor in MIT's Media Lab and a world-renowned graphic designer - explores the question of how we can redeï¬ ne the notion of improved so that it doesn't always mean something more, something added on. Maeda's ï¬ rst law of simplicity is reduce. It's not necessarily beneï¬ cial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: failure: Some things can never be made simple. Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products - how it can drive both business and technology. We can learn to simplify without sacriï¬ cing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls the one, tells us: Simplicity is about subtracting the obvious, and adding the meaningful. Download and start listening now!