Brandon Tartikoff, former president of NBC Entertainment and one of the most popular executives in television history, draws on his experiences at NBC to offer lessons about the nature of the entertainment business, the rise and fall of celebrity, and the changing tastes of America. The erudite and witty executive brings all of his charm to bear in this entertaining and educational memoir.
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" Come for the homeless guy/Cosby Show anecdote. Stay for the Kreskin/bathroom story. "
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