Publisher Description
In 1963, thirty-year-old Friedman—who had recently quit his job as a Boston advertising executive and returned to his hometown of New York to become a theatrical producer—opened a coffee house for Broadway performers called the Improvisation. His goal? Simply to make a living, and if all went according to plan, to also make enough professional contacts to be able to mount his first Broadway show within a year's time.
Later shortened to the Improv, its first West 44th Street location in a seedy section of Manhattan's Hell's Kitchen had previously been a Vietnamese restaurant. Initially attracting the likes of Judy Garland, Liza Minnelli, Albert Finney, Christopher Plummer, and Jason Robards, as well as a couple of then-unknowns named Dustin Hoffman and Bette Midler, Friedman's new venture was an instant hit.
But while it drew near capacity crowds almost from day one, it wasn't until comedians began dropping by to try out new material that the Improv truly hit its stride, not only becoming the first venue ever to present live stand-up in a continuous format, but in the process reinventing the art form and creating the template for all other comedy clubs that followed.
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The Improv was a cauldron of talent. Whetsell writes about it wonderfully and with respect for its importance to comedy.
—
Robert Klein
About the Authors
Budd Friedman, the man who could well be called the father of the modern comedy club, was born in Norwich, Connecticut, moved to New York, fought in Korea and returned to Manhattan, where he obtained a degree in advertising and marketing from New York University. Less than enthralled with advertising, he hit upon the idea that was to become the Improvisation. The rest, as they say, is history. Ever the entrepreneur, Budd produced a political/satirical theatrical revue in New York entitled What’s a Nice Country Like You Doing in a State Like This? He became Jay Leno and Bette Midler’s first manager, and in 1975 he opened a West Coast branch of the Improv on Melrose Avenue in Los Angeles.Tripp Whetsell is a New York-based author, entertainment journalist and critic specializing in comedy, television, film, music and pop culture history. His work has appeared both in print and online for such publications as VanityFair.com, TV Guide, the Wall Street Journal, New York Post, the New York Times, New York Magazine, New York Daily News, Closer Weekly, the Los Angeles Times and the Hollywood Reporter.
About Johnny Heller
Johnny Heller, winner of numerous Earphones and Audie Awards, was named a “Golden Voice” by AudioFile magazine in 2019. He has been a Publishers Weekly Listen-Up Award winner from 2008 through 2013 and he has been named a top voice of 2008 and 2009 and selected as one of the Top 50 Narrators of the Twentieth Century by AudioFile magazine.