Download The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success Audiobook

The Hook: How to Share Your Brands Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success Audiobook, by Richard Krevolin Extended Sample Click for printable size audiobook cover
Author: Richard Krevolin Narrator: Joyce Bean, Patrick Lawlor, Mel Foster Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2015 ISBN: 9781511311922
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Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.

The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.

More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to:

• Create an emotional connection between your organization and its target market, or between a product and consumers.
• Generate interest, enthusiasm, and support for a person, company, or product.
• Demonstrate the benefits and potential of any product, service, company, or individual.
• Create a culture of inclusion for any company or product.
• Enhance staff commitment to mission and objectives.
• Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

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Quotes & Awards

  • “I read a lot of business books, [but] it has been a while since I found something new and fresh which speaks to me. This one does! So I’m hooked by The Hook.”

    Terri Alpert, CEO of Uno Alla Votra

  • “Professor Krevolin’s perspective on storytelling in today’s world puts a premium on quality, engaging, and sought-out narratives. He serves up a delicious gumbo of memorable characters, compelling plot lines, and provoking social commentary, all must-haves for great content.”

    John B. Osborn, president & CEO, BBDO New York

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About the Narrators

Joyce Bean is an accomplished audiobook narrator and director. In addition to having won several AudioFile Earphones Awards, she has been nominated multiple times for the prestigious Audie Award. Equally adept at narrating fiction and nonfiction, and she also narrates audiobooks under the name Jane Brown.

Patrick Lawlor, an award-winning narrator, is also an accomplished stage actor, director, and combat choreographer. He has worked extensively off Broadway and has been an actor and stuntman in both film and television. He has been an Audie Award finalist multiple times and has garnered several AudioFile Earphones Awards, a Publishers Weekly Listen-Up Award, and many starred audio reviews from Library Journal and Kirkus Reviews.

Lauren Ezzo, an Earphones Award-winning narrator, is a commercial voice talent and Chicago–based actor and graduate of Hope College. She has acted in Peppermint Creek Theatre Company’s world premiere of Or You Could Kiss Me. Her narrations have placed her on several “Best of the Year” lists, including AudioFile’s Best Audiobooks of the Year list. In 2018, she was part of a full cast of narrators nominated for the prestigious Audie Award for Best Original Work.