" I have read a number of books on cognitive science and so the role of the unconscious mind is not new to me. Perhaps that is why I am less than enthusiastic about this book. The author is not a scientist, but a journalist and the book is really like an article for a lay audience. He relates the concepts via personal stories, which are, in my opinion, overly long and redundant. There is interesting stuff in here, but you pay too much overhead for it. "
— Jrobertus, 1/2/2014