Download The Harder You Work, the Luckier You Get: An Entrepreneur's Memoir Audiobook

The Harder You Work, the Luckier You Get: An Entrepreneurs Memoir Audiobook, by Joe Ricketts Extended Sample Click for printable size audiobook cover
Author: Joe Ricketts Narrator: Joe Ricketts, Danny Campbell Publisher: Simon & Schuster Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2019 ISBN: 9781797102009
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book)
Regular Price: $23.99 Add to Cart
— or —
BEST PRICE!
FlexPass™ Price: $12.95$7.95$7.95 for new members!
Add to Cart learn more )

Joe Ricketts, founder of TD Ameritrade, shares the epic inside story of how a working-class kid from the Nebraska prairie took on Wall Street’s clubby brokerage business, busted it open, and walked away a billionaire.

Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a part-time janitor, but by the age of thirty-three he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $12,500 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of near-disasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risk-taking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dot-com bust, he had proven that his strategy based on frontier values could survive just about anything.

The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts’ mind, giving readers a visceral understanding of how entrepreneurs think and act differently from the rest of us—how they see the horizon where we just see a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of splitting with his mentor and of his brother’s death from AIDS. Overcoming these and other challenges, he built a company now worth $30 billion.

A must-read for anyone who’s ever dreamed of starting their own business, The Harder You Work, The Luckier You Get is the ultimate only-in-America story. Download and start listening now!

df05

Listener Reviews

Be the first to write a review about this audiobook!
Write a Review

About the Author

Joe Ricketts is the founder, former CEO, and retired chairman of online brokerage TD Ameritrade, and the author of The Harder You Work, The Luckier You Get.

About the Narrator

Danny Campbell is an Earphones Award–winning narrator and an actor who has appeared in CBS’ The Guardian, the films A Pool, a Fool, and a Duel and Greater Than Gravity, and in over twenty-five commercials. He is a company member of the Independent Shakespeare Company in Los Angeles and is an adjunct faculty member at Santa Monica College.