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0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Nicco Mele Narrator: Sean Runnette Publisher: Highbridge Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Radical connectivity—our ability to connect instantly, constantly, and globally—is altering the exercise of power with dramatic speed and reshaping our biggest institutions. Governments, corporations, centers of knowledge, and expertise are eroding before the power of the individual. In some cases this is a positive development, but as Mele reveals, the promise of the Internet comes with a troubling downside. How do we trust information when journalists are replaced by bloggers, phone videos, and tweets? Will the collapse of two-party government bring us qualified leaders or demagogues and special-interest-controlled politicians? When web-based micro-businesses can out-compete major corporations, who enforces basic regulations on product safety, privacy protection, fraud, and tax collection?

Unless we exercise deliberate moral choice over the design and use of technologies, Mele contends, we doom ourselves to a future that tramples human values, renders social structures chaotic, and destroys rather than enhances freedom. Both hopeful and alarming, thought-provoking and passionately-argued, The End of Big is an important book about our present—and our future.

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Quotes & Awards

  • “An important read for anyone curious about what the future might look like...the end of big is hitting many aspects of our lives. And Mele makes us seriously think about the world we live in today and, more importantly, how we’d like to live in it tomorrow.”


  • The End of Big covers the consequences of our constantly-connected, technology-fueled society—and nobody is better qualified to write about it than Nicco Mele. This book is an honest assessment of the most complex and fast-moving parts of our world. Nicco keeps a watchful eye on the institutions we rely upon because they’re now very much up for grabs.  His continued focus is on protecting human values, our social structures, and our freedoms. Get a copy of this critical new book.  It will forever change your thinking about business, politics and culture.”

    Howard Dean, six-term governor of Vermont

  • “If you have a vested interest in any aspect of business, politics, or culture, you’ve got to get a copy of Nicco Mele’s new book The End of Big—so you can actively manage the changes that are about to impact you the most.”

    Joe Trippi, author of The Revolution Will Not Be Televised

  • “In The End of Big, forecaster Nicco Mele—one of the internet’s early masters—looks technology squarely in the eye and asks the hard questions…If you want to know what’s really going on, get this book—and see the future and your options with new eyes.”

    Alex Castellanos, political consultant and media commentator

  • “Anyone who is not asleep is unsettled by the speed and sweep of technological change, as it upends our workplace, our institutions, leisure, culture, individual and communal behavior. To comprehend the awesome changes we have and will experience, the opportunities and the pitfalls, Nicco Mele’s The End of Big is a clear-eyed, compellingly written account bursting with vivid anecdotes and analysis.”

    Ken Auletta, author of Greed and Glory on Wall Street

  • “Well worth hearing and contemplating.”

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About the Author

Nicco Mele is an adjunct professor at Harvard’s Kennedy School of Government and an expert on political campaigns in the digital world. His firm, EchoDitto, is a leading Internet strategy consulting company working with a long list of Fortune 500 companies, non-profit institutions, and individuals.