Extended Audio Sample

Download The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come Audiobook

Extended Audio Sample The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come Audiobook, by Andrew Essex Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Andrew Essex Narrator: Fred Sanders Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: June 2017 ISBN: 9781524775384
Regular Price: $15.00 Add to Cart
— or —
FlexPass™ Price: $14.95$5.95$5.95 for new members!
Add to Cart learn more )

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.

In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them.

Advance praise for The End of Advertising

“[Andrew] Essex’s extended soliloquy on advertising’s past, present, and future is informative and enjoyable.”Publishers Weekly

“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take

“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington

“In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker

“In this quick and compelling read, Essex presents a bracing view of a future that can’t get here soon enough. The End of Advertising should be mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit Download and start listening now!

c5ei
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations
About the Author

Andrew Essex is the CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival. He was the founding CEO of celebrated advertising agency Droga5. The agency won multiple “Agency of the Year” awards and has been praised in New York Times, New York magazine, and the Guardian, which dubbed it “the most exciting agency on the planet.” Andrew serves on the board of the American Advertising Federation and is the co-author of Chasing Cool with former Barney’s CEO Gene Pressman and Le Freak with Nile Rodgers.

About the Narrator

Fred Sanders, winner of an AudioFile Earphones Award, has received critics’ praise for his audio narrations that range from nonfiction and memoir to fiction and mystery and suspense.