eBay is the world's largest personal online trading company. Savvy managers and entrepreneurs around the world recognize the impact the company has made on the business world.
eBay invented a new industry, creating an exciting, original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable e-commerce companies in business today and reveals how eBay customers have prospered and profited from the site.
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