Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter. Using real case studies, social media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions. Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence. New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools like social networks to positively affect their bottom line.
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"I thought this was a great book. It seemed to help prioritize and make sense of all the options available in this new media landscape. I would recommend this to any business person as a primer for learning where to start in order to jump in and join the social media world." — Deb (5 out of 5 stars)
"I thought this was a great book. It seemed to help prioritize and make sense of all the options available in this new media landscape. I would recommend this to any business person as a primer for learning where to start in order to jump in and join the social media world."
“You couldn’t ask for a better small business guide to today’s changed online landscape. Paul Chaney is the person to help you navigate it.”
“A handshake is a symbol of trust in business, and Paul Chaney shows you how to use social media, today’s form of handshake, to engage your customers and build trust like never before.”
“If you want to understand how online conversations, opinions, and recommendations affect you and your business, read this book.”
“This is no academic tome, it is practical and useful advice you can apply to grow your business.”
" Good.. but I didn't quite finish "
" This book has been my bible for the start up of my business. It covers all aspects of digital marketing and is just brilliant. "
Paul Chaney is president of the International Blogging and New Media Association, a nonprofit trade association dedicated to the advance of new media as an industry. He also works as marketing director for Bizzuka, a web content management software company. Chaney has worked as a professional blogger and frequently leads seminars and workshops on business blogging and social media. He is the author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media.
Don Leslie has appeared on Broadway, off Broadway, and in regional theaters throughout the country. He has been heard in thousands of commercials, promos for all the broadcast networks and most cable stations, political campaigns, movie trailers, and over fifty audiobooks.
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