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The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs Audiobook
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Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard’s Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you’re an innovative manager or an aspiring entrepreneur.
How do some people turn ideas into enterprises that endure? Startup founders and business leaders young and old are taking advantage of the new, fast-paced, interconnected world and turning small notions into big business. But why do some people succeed when so many others fail? Now, Amy Wilkinson is the first to develop a comprehensive theory that explains how these new iconoclasts gain traction to achieve lasting results.
Wilkinson conducted rigorous, lengthy interviews with today’s most dynamic entrepreneurs including the founders of eBay, AirBnB, Yelp, LinkedIn, Chipotle, Spanx, Zipcar, Jetblue, PayPal, Gilt Groupe, and Revolution Foods, among others. The Creator's Code shows how these entrepreneurial creators built their companies. It delves into the belief of Elon Musk, founder of Tesla Motors, SpaceX, and Solar City, that “people are too self-limiting,” reveals how AirBnB founder Joe Gebbia overcame obstacles to reach what he calls “Ramen Profitability,” explains Stella & Dot founder Jessica Herrin’s dictum that “there are no jobs on the unicorn farm,” and shows how “Maryland’s sweatiest football player,” Kevin Plank, turned his somewhat comical problem into Under Armour, a $2 billion global sports brand. The men and women you’ll meet in this book prove that entrepreneurship is accessible to everyone, and that by practicing six disciplines you can produce unexpected, creative, and wildly meaningful results.
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“The Creator’s Code provides a roadmap for the next generation of entrepreneurs. Amy Wilkinson’s insights about entrepreneurship, in combination with stories of successes and failures, serves as an inspiration for those looking to create and build new businesses.”
— Steve Case, cofounder of AOL and Chairman of UP Global
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“Based on 200 interviews with entrepreneurs, this book helps explain the skills needed to be a successful innovator. It’s a great guide filled with smart rules for both starting a business and bringing it to scale.”
— Walter Isaacson, CEO of the Aspen Institute -
“Great entrepreneurs make complexity simple. Amy Wilkinson has done just that. This book offers invaluable clarity on the messy process of building a breakthrough business. An inspiring read for those who will shape the future.”
— Matt Cohler, general partner at Benchmark -
“Creator’s is the inspiring story of the men and women who are changing our world. Amy Wilkinson has cracked their code and given us all ways to join their ranks. This book is a game-changer and a life-changer.”
— Tom Peters, author of In Search of Excellence
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About Amy Wilkinson
Amy Wilkinson is a strategic adviser, entrepreneur, and lecturer at the Stanford Graduate School of Business. She frequently addresses corporate, association, and university audiences on entrepreneurial leadership. She also advises startups and large corporations on innovation and business strategy. Her career spans leadership roles with McKinsey & Company, JP Morgan, and as founder of a small foreign-based export company. Wilkinson has served as a White House Fellow in the Office of the United States Trade Representative and as a senior fellow at the Harvard Kennedy School.
About Amy Wilkinson
Cassandra Campbell has won multiple Audie Awards, Earphones Awards, and the prestigious Odyssey Award for narration. She was been named a “Best Voice” by AudioFile magazine and in 2018 was inducted in Audible’s inaugural Narrator Hall of Fame.