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Download The Creative Curve: How to Develop the Right Idea, at the Right Time Audiobook

Extended Audio Sample The Creative Curve: How to Develop the Right Idea, at the Right Time Audiobook, by Allen Gannett Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Allen Gannett Narrator: to be announced Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: June 12, 2018 ISBN: 9780525633518
Coming Soon! The audiobook will be available for pre-order on May 22, 2018.Check back on that date to pre-order this title for the Jun 12, 2018 release!
Available for pre-order on: May 22, 2018

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
 
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. 
 
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. 
 
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement. Download and start listening now!

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About the Narrator

Lindy West is a Seattle-based writer, editor, and performer whose work focuses on pop culture, social justice, humor, and body image. She’s currently a culture writer for GQ magazine and GQ.com and a weekly columnist at the Guardian, as well as the founder and editor of I Believe You | It’s Not Your Fault, an advice blog for teens. In January of 2015 she wrote and recorded a story for This American Life about confronting an internet troll who impersonated her dead father.