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The Copywriters Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Audiobook, by Robert W. Bly Play Audiobook Sample

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Audiobook

The Copywriters Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Audiobook, by Robert W. Bly Play Audiobook Sample
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Read By: Barry Abrams Publisher: Tantor Audio Listen Time: at 1.0x Speed 9.33 hours at 1.5x Speed 7.00 hours at 2.0x Speed Release Date: September 2020 Format: Unabridged Audiobook ISBN: 9781705265260

Quick Stats About this Audiobook

Total Audiobook Chapters:

24

Longest Chapter Length:

57:13 minutes

Shortest Chapter Length:

32 seconds

Average Chapter Length:

35:07 minutes

Audiobooks by this Author:

2

Other Audiobooks Written by Robert W. Bly: > View All...

Publisher Description

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed:

● 8 headlines that work—and how to use them

● The 5-step "Motivating Sequence" for generating more sales and profits

● 10 tips for boosting landing page conversion rates

● 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Download and start listening now!

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About Robert W. Bly

Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS’s Hard Copy. He lives in Dumont, New Jersey.

About Barry Abrams

Barry Abrams has narrated and produced audiobooks for a variety of publishers. Since 2012, he has also hosted and produced ESPN’s In the Gate podcast. Based in Danbury, Connecticut, he also engineers and calls live webcasts of his son’s ice hockey games.