Download The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media Audiobook

The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media Audiobook, by Matthew Sweezey Extended Sample Click for printable size audiobook cover
Author: Matthew Sweezey Narrator: Daniel Henning Publisher: Gildan Media Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2020 ISBN: 9781469080765
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book)
Regular Price: $19.99 Add to Cart
— or —
BEST PRICE!
FlexPass™ Price: $12.95$7.95$7.95 for new members!
Add to Cart learn more )

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context—the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them.

Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. Download and start listening now!

dt6j

Listener Reviews

Be the first to write a review about this audiobook!
Write a Review