Publisher Description
Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends.
Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to:
● Build a hospitable team
● Know your guest
● Create moments that impress
● Recover quickly when things go wrong
Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.
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About the Authors
Jason Young is a hospitality, leadership, and emotional intelligence coach and communicator. He is director of guest experience at Buckhead Church and North Point Ministries, a nationally known network of churches with 36,000 people in average weekly attendance. He has also worked with numerous organizations, including Ford Motor Company, Life.Church, and Chick-fil-A. Jason has written for numerous publications. He lives in Atlanta, Georgia.
Jonathan Malm runs two websites reaching more than 70,000 church leaders each month. He has begun multiple businesses and consults with churches regularly on guest services and creative expression. Jonathan had the privilege of directing Echo Conference in 2013, a church conference with over 1,000 attendees. He lives in San Antonio, Texas.