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The Cold Start Problem: How to Start and Scale Network Effects Audiobook, by Andrew Chen
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Download The Cold Start Problem: How to Start and Scale Network Effects Audiobook

New
The Cold Start Problem: How to Start and Scale Network Effects Audiobook, by Andrew Chen
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Release Date: December 7, 2021
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Author: Andrew Chen Narrator: TBD , Andrew Chen Publisher: HarperAudio Audio Length: Release Date: December 7, 2021 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9780062969767

Publisher Description

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users.

Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.

Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. 

The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

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About the Narrator

Jim Frangione is an actor and audiobook narrator who won AudioFile magazine’s 2011 Best Voice in Mystery and Suspense for his reading of Philip Carter’s The Altar of Bones and Spencer Quinn’s To Fetch a Thief. He has won numerous Earphones Awards and has been was a finalist for the prestigious Audie Award. His theater credits include the off-Broadway production of Scrambled Eggs and the New York premiere of David Mamet’s plays The Old Neighborhood, Romance, and Oleanna, in which he also performed with the national tour. His film and television appearances include Joy, Transamerica, Spartan, Heist, Brotherhood, The Unit, and Law & Order.