Download The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership Audiobook

The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership Audiobook, by Mary Curran-Hackett Extended Sample Click for printable size audiobook cover
Author: Mary Curran-Hackett Narrator: Lisa Larsen Publisher: HarperCollins Leadership Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2020 ISBN: 9781400218745
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What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.

After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy… until it was clear that they weren’t.

Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.

Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.

Through the story of Capital One, you’ll learn:

  • How to recognize underserved sections of a market.
  • How rejection by every company in the business doesn’t mean it’s time to quit.
  • How to determine what people want and how to get it to them.
  • And how to employ marketing campaigns that will change the way people live.

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About the Narrator

Lisa Larsen is a Los Angeles based voiceover actor who specializes in audiobook narration. She has narrated audiobooks across a wide range of genres, including inspirational stories, thrillers, and young adult paranormals and also lent her voice to radio spots and a variety of training and marketing videos for companies like Mazda and Nexgrill.