The Business of Design: Balancing Creativity and Profitability Audiobook, by Keith Granet Play Audiobook Sample

Download The Business of Design: Balancing Creativity and Profitability Audiobook

The Business of Design: Balancing Creativity and Profitability Audiobook, by Keith Granet Play Audiobook Sample
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Author: Keith Granet Narrator: Christine Marshall, Ian Carlsen Publisher: Princeton Architectural Press Audio Length: Release Date: June 2021 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781648960604

Publisher Description

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

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About the Narrator

Christine Marshall is an actress, director, and designer living in Portland, Maine. She teaches for the Maine State Ballet and produces plays with her theater company, Mad Horse. In addition to audiobooks, she records the online version of the New Yorker.