Business leaders are in charge. They are in charge of
people, of budgets, of production lines. Most leaders also believe that they
are in charge of their greatest resource—their own brain. But how true is that?
The more we understand about how the brain works, the
clearer it becomes that often our brain kicks in before we do. For example:
1. The more expert we become, the less we “think.”
2. Our brain can con us into being sure that we’re right—even when we’re wrong.
3. Without consulting us, our brain decides who to trust.
The good news is that leaders can use what researchers
have learned about the brain to manage their own brains more effectively. That’s
the first Brain Advantage. Just as important, leaders can use that knowledge to
manage other people more effectively. That’s the second Brain Advantage.
The Brain Advantage does for business leaders what few have time to do for themselves. It
combines the latest brain research with insights from psychological studies of
how people think. It uses powerful stories to convey that information.
Download and start listening now!