It is rare today for employees to stay with one organization for the long tenures that were the norm before the Great Recession. In fact, "job hopping" is the new norm, especially for Millennials. In The Boomerang Principle, companies learn how to leverage this fact rather than fear it. By engendering a lifetime of loyalty from former employees, leaders can see them "return" in the form of customers, partners, clients, advocates, contractors, and even returning employees. Author Lee Caraher has built several companies and managed many Millennials along the way. In her first book, Millennials & Management, she shared her wisdom on how to get an intergenerational workforce to contribute to the larger goals of the organization. In this follow-up book, she shifts the emphasis to creating valuable, long-lasting relationships with your employees to ensure they remain your biggest fans, even if they leave the company. The Boomerang Principle is a pragmatic answer to the outdated corporate mindset around employee turnover. Instead, it shifts the focus to creating lifetime loyalty from your alumni who will bring back business again and again.
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Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 as a new kind of communications firm designed to work with good people, doing good work for good companies by providing the best results and service in the business. So far so good. This is not her first rodeo, and she’s learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her “The Millennial Whisperer.”
Lee is active in her San Francisco Bay Area community and serves on the boards of KQED Public Media and San Francisco’s Grace Cathedral in key leadership positions. Lee is also a member of Entrepreneurs Only (EO). She holds a BA from Carleton College in Medieval History, which she finds useful every day. In her family she is the CBO—chief bacon officer, while her husband is CHO—chief home officer, and her kids are eating her out of house and home.