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Watch David Plouffe discuss The Audacity to Win on "Meet the Press"
David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president. For two years Plouffe worked side by side with Obama, charting the course of the campaign. His is the ultimate insider’s tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation. The Audacity to Win chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves. Watch a VideoDownload and start listening now!
"Just the inside-the-campaign book I'd been hoping for. Even though you know what's going to happen, you can't wait to find out how they made it happen. Great insights into the thinking and character of Barack, Ax and Ploufe, and why it all worked. Also some moving (and some funny) personal anecdotes, like Ploufe's new baby due just before Election Day, and the beer-and-burgers superstition. It's a must read!"
— Bob (5 out of 5 stars)
" The best campaign book since Making of the President 1960!! "
— Joe, 2/20/2014" Breezy read. Plouffe is actually not a great writer, but it hardly matters. Some wonderful insight into the Obama campaign. Most of the book deals with the primary season. "
— Patricia, 2/16/2014" I listened to the audio book and loved it. I followed the Obama campaign from start to finish and this book just brought back the wonderful experience and feelings. (I also own the hardcover book.) "
— Ginny, 2/11/2014" Comprehensive look at the 2008 campagin. As someone who is deeply involved in campaigns - many of them political - I found it fascinating to read such an incredible textbook on a game changing campaign. Others may find it a little long. "
— Angie, 2/10/2014" As books by political operatives go... this is one of the more telling ones I have read in a while. "
— Andrew, 1/29/2014" Great book, TERRIBLE narrator on Audible. "
— Michael, 1/20/2014" Interesting look into the SMART campaign that won the presidency. "
— Linus, 1/19/2014" For any form of organizing this is a must read. Decision making based on understanding your mission while overseeing a grassroots movement. It's a blueprint to success. "
— Evan, 1/7/2014" A fairly easy and quick read - at times, Plouffe paints an entirely too rosy picture of his campaign. It defies belief that everything was as hunky dory as he portrays it. But all in all, worth the read if only for the insights and behind-the-scenes view of the Obama operation. "
— Jack, 12/15/2013" I did not know much about strategy or campaigning in general for an election and I learned a lot of about what went into Obama's win. A good read if you want to learn more about caucases and early voting and the gist of what a campaign manager does and is thinking in the years before an election. "
— Katie, 12/11/2013" I was fascinated by this book and felt more inspired with every chapter. A great inside look into the campaign and the lives of the people who gave us our President. "
— Becca, 5/27/2013" What a great inside view into an incredibly fascinating campaign! I especially loved ready how the Obama folks reacted to unexpected campaign twists, like Hillary's moment of sincerity in New Hampshire, Jeremiah Wright, and Sarah Palin. "
— Tammyvanderwoude, 5/3/2013" Interesting study of 2008 which I went back to because of the current election. "
— Alex, 2/10/2013" This was a extremely well run campaign. Even when they had problems Obama was the one who kept the calm. The campaign ran completely off his personality.....COOL "
— Darrell, 10/20/2012" Fair campaign dish. "
— Chris, 10/18/2012" pretty amazing so far. "
— Scott, 8/30/2012" My kind of campaign book. Absorbing enough for any political junkie, and it made me happy that I voted for the guy -- he seems like he really is what I thought he was. How often in your life can you vote for somebody like that? (not nearly often enough...) "
— Robin, 7/31/2012" A brilliant analysis of Obama's 2008 victory by the brilliant politician who managed it. It's time to re-read this to get a preview of the 2012 campaign. "
— Lewis, 5/28/2012" A very readable illuminating insiders look at the Obama campaign. One can see that although at times they were lucky, they were also very very good. "
— Jackie, 5/20/2012" Good reminder of just how long the primary lasted -- the vast majority of the book is focused on it. Only the last 100 pages or so are regarding the general election. Overall a good book (if obviously one-sided), but no real revelations. "
— William, 2/5/2012" Reading this well-written analysis of US political campaigns, voters' interests and candidates in a mediacracy makes me long for Plouffe's book on Obama's 2012 campaign. Since I'm liberal and a sucker for political non-fiction: 4 stars. "
— Prae, 10/17/2011" Good, but a bit watered down. Not unexpected given Obama running in 2012, but more detail would be nice. "
— Shannon, 4/24/2011David Plouffe served as the campaign manager for Barack Obama’s primary and general election victories in 2008 and later joined the White House as a senior advisor, with responsibility for his re-election victory in 2012. He was previously a senior executive at Uber and currently leads policy and advocacy efforts at the Chan Zuckerberg Initiative.
Erik Davies is an accomplished audiobook narrator and voice-over actor. His stage credits include G.R. Point, Unpublished Letters, and Flats Fixed. Some of his television and film appearances include ER, Third Watch, and a starring role in the hit indie comedy High Society: A Pot Boiler. His audiobook narration has won three AudioFile Earphones Awards.