Download The Attention Merchants: The Epic Scramble to Get Inside Our Heads Audiobook

The Attention Merchants: The Epic Scramble to Get Inside Our Heads Audiobook, by Tim Wu Extended Sample Click for printable size audiobook cover
Author: Tim Wu Narrator: Marc Cashman Publisher: Random House Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2016 ISBN: 9781524709259
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (1 ratings) (rate this audio book)
Regular Price: $25.00 Add to Cart
— or —
BEST PRICE!
FlexPass™ Price: $20.95$7.95$7.95 for new members!
Add to Cart learn more )

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.   Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.   “A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.” —Tom Vanderbilt, The New Republic   “An erudite, energizing, outraging, funny and thorough history…A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily beat, and I learned a lot from Attention Merchants.” —Cory Doctorow, BoingBoing  “Illuminating.” —Jacob Weisberg, The New York Review of Books  Download and start listening now!

c0ba

Quotes & Awards

  • “Marc Cashman narrates with an effective combination of measured enthusiasm and thoughtful engagement with these ideas. His diction and phrasing are pleasing, and his energy connects well with the historical arcs and themes in the book…With Cashman’s performance making every idea and theme comprehensible, this is a fascinating and well-documented look at the rapidly accelerating tension between individual intention and organizational interests.”

    AudioFile

  • New York Times Editor’s Choice

Listener Reviews

Be the first to write a review about this audiobook!
Write a Review

About the Author

Tim Wu is an author, policy advocate, and professor at Columbia University, best known for coining the term “net neutrality.” In 2006, Scientific American named him one of fifty leaders in science and technology; in 2007, 01238 magazine listed him as one of Harvard’s 100 most influential graduates; in 2013, National Law Journal included him in America’s 100 Most Influential Lawyers; and in 2014 and 2015, he was named to the Politico 50. He formerly wrote for Slate, where he won the Lowell Thomas Gold Medal for Travel Journalism, and is a contributing writer for the New Yorker. In 2015, he was appointed to the executive staff of the office of New York State Attorney General Eric Schneiderman as a senior enforcement counsel and special adviser.

About the Narrator

Marc Cashman, Earphones Award–winning narrator, was named one of the “Best Voices of the Year” by AudioFile magazine. His voice can be heard on radio, television, film, and video games. He also instructs voice actors through his classes, The Cashman Cache of Voice-Acting Techniques, in Los Angeles.