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Download The Art of Being Unreasonable: Lessons in Unconventional Thinking Audiobook

Extended Audio Sample The Art of Being Unreasonable: Lessons in Unconventional Thinking Audiobook, by Eli Broad Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (72 ratings) (rate this audio book) Author: Eli Broad Narrator: Eli Broad, Walter Dixon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: June 2012 ISBN: 9781469000824
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Eli Broad’s embrace of “unreasonable thinking” has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world’s greatest contemporary art museums. By contrast, “reasonable” people come up with all the reasons something new and different can’t be done, because, after all, no one else has done it that way. This book shares the “unreasonable” principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.

  • Broad helped create the Frank Gehry–designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles.   
  • His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research.
  • At his alma mater, Michigan State University, he endowed a full-time MBA program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region.
  • Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica.

If you’re stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Joseph | 6/14/2013

    " Modesty is not at the top of this authors list. There is good advice in the first couple of chapters and he has been incredibly successful. but after chapter 4 its just bragging. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Kevin Watt | 5/1/2013

    " A very quick read on Eli Broad, a man who amassed massive amounts of money and then power. But, the book never gives up any specific detail on how he really accomplished it. The book reads more like a pat on the back for being a good business man and doing things his way. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Dustin | 2/22/2013

    " Interesting combo of a memoir and sharing advice from a driven businessman's life. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Christopher Rising | 2/1/2013

    " It was a solid book, interesting for Los Angelenos. It lacked graciousness but had some more revealing chapters at the end, I liked it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 David | 12/5/2012

    " Didn't finish this one. Went on to other projects. "

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About the Narrator

Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.