The Antiracist Business Book is the first of its kind, as DEI business coach Trudi Lebrón offers business owners real-life lessons on how to build, reshape, and re-envision their work to support and repair the wealth of all people.
The Antiracist Business Book: An Equity-Centered Approach to Work, Wealth, and Leadership is the business book for the modern world. Trudi Lebrón has spent the last decade working as a DEI and impact coach for businesses, nonprofits, and entrepreneurs.
And what she learned over that time was that making a lasting change wasn't about fixing old systems; it was about building a new one. In this seminal work, Trudi lays out a plan for all businesses, leaders, entrepreneurs, and coaches to remix business, so that equity and impact become synonymous with profit and power.
Trudi provides lessons on understanding the long-term impacts of living in a hyper-capitalist, postcolonial world (aka White People Sh*t) and an examination of the way we have viewed wealth (whether as an obsession or an obscenity). She will compel business owners and leaders to rethink how they do business.
Unlike any other book on the market, The Antiracist Business Book takes an antiracist perspective. It applies it to how we are doing business—at the top, in the middle, and at the bottom, offering tools for advancement in how we work, earn, and lead. The wisdom inside this timely and essential book advocates for a new order of business that creates transparency, opportunity, and disruption. Businesses can no longer be successful while operating as tools of the status quo.
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Trudi Lebrón is the CEO of Scriptflipt and creator of the Institute for Equity Centered Coaching. She is also a compassionate yet no-nonsense rule-breaker who has been carving out her own path for the last twenty-three years. By the time Trudi was sixteen, she already had two children and had dropped out of high school—all the odds were against her. Today, she runs a million-dollar enterprise, offering private coaching and courses to entrepreneurs, coaches, personal development professionals, and business owners looking to create a systemic impact in their work and the world. Trudi holds a BA in Theatre, a Master's in Psychology, and is currently a PhD candidate in Social Psychology.