The discipline of rhetoric was the keystone of Western education for over two thousand years. Only recently has its perceived importance faded.
In this book, renowned rhetorical scholar Robin Reames argues that, in today's polarized political climate, we should all care deeply about learning rhetoric. Drawing on examples ranging from the destructive ancient Greek demagogue Alcibiades to modern-day conspiracists like Alex Jones, Reames breaks down the major techniques of rhetoric, pulling back the curtain on how politicians, journalists, and "journalists" convince us to believe what we believe—and to talk, vote, and act accordingly. Understanding these techniques helps us avoid being manipulated by authority figures who don't have our best interests at heart. It also grants us rare insight into the values that shape our own beliefs. Learning rhetoric, Reames argues, doesn't teach us what to think but how to think—allowing us to understand our own and others' ideological commitments in a completely new way.
Thoughtful, nuanced, and leavened with dry humor, The Ancient Art of Thinking for Yourself offers an antidote to our polarized, post-truth world.
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Jim Seybert has worked as a radio announcer, talk show host, and television producer. He also spent many years as business development vice president at an association of independent retail stores. Today, he maintains a private consulting practice and works with companies in many industries, helping them find new ways to do things. A frequent speaker and seminar leader, he has shared his ideas and expertise with the National Center for Database Marketing, Direct Marketing Association, Christian Management Association, Gospel Music Association, and Biola University’s Executive MBA program, where he is a frequent lecturer.