Most Americans move through stores unaware of the beacons, lighting, sound signals, bar codes, and purchase histories that retailers use to track them and to decide how to treat them. In this timely and eye-opening call to attention, media expert Joseph Turow details this unfolding shopping revolution and assesses its repercussions.
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[Joseph Turow's] book offers invaluable insights about in-store data-gathering, including frank observations from unnamed industry sources. . . . Valuable reading for shoppers and retailers alike.
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Kirkus